Read
5-4-3-2-1 Things About Robert Craven
- Five interesting things about your life/CV to date
- Four interesting things about your work today
- Three outcomes of your work with current clients
- Two things your clients would say about you and your work
- One sentence to remember you by.
- Once played in a band with Kirsty MacColl
- Author of 10 (?!) books, two with Forewords by Sir Richard Branson
- Obsessive collector of antique acoustic guitars
- In 1963, my ‘uncle’ told the Beatles to get out of his office
- 3 wonderful children, 2 Jack Russell dogs, and still happily married
- I work with probably the best independent digital agencies in the UK winning national and global awards for their work (them not me)
- Work is split between international speaking (New York, Singapore, Kuala Lumpur), workshops (Digital Agency Growth Program, Google Partners Elevator Program), and NED/consulting work
- The ROI on recent work has been so good I am embarrassed to take any credit for it
- Grow Your Digital Agency has been #1 best-selling book for digital agencies
- Clients hit Escape Velocity: increased hourly rates, utilisation, fees, profitability, and business valuation (eg sell additional £298k adwords spend pm, revenue up 91%, net profit up 94%, staff numbers up 73%)
- Clients run the agency they want to run so that they can live the life they want to live
- Increased confidence in decision-making and the future of the agency
- “He tells you things how they are, he gives a crap”
- “Results-focused and free of business school BS”
- “Helps you run the agency you really want to run.”
Robert Craven was challenged to fill in this 5-4-3-2-1 matrix. The five categories were…
Here goes…
Five interesting things about your life/CV to date
Four interesting things about your work today
Three outcomes of your work with current clients
Two things your clients would say about you and your work
One sentence to remember you by