5-4-3-2-1 Things About Robert Craven
Robert Craven was challenged to fill in this 5-4-3-2-1 matrix. The five categories were…
- Five interesting things about your life/CV to date
- Four interesting things about your work today
- Three outcomes of your work with current clients
- Two things your clients would say about you and your work
- One sentence to remember you by.
Here goes…
Five interesting things about your life/CV to date
- Once played in a band with Kirsty MacColl
- Author of 10 (?!) books, two with Forewords by Sir Richard Branson
- Obsessive collector of antique acoustic guitars
- In 1963, my ‘uncle’ told the Beatles to get out of his office
- 3 wonderful children, 2 Jack Russell dogs, and still happily married
Four interesting things about your work today
- I work with probably the best independent digital agencies in the UK winning national and global awards for their work (them not me)
- Work is split between international speaking (New York, Singapore, Kuala Lumpur), workshops (Digital Agency Growth Program, Google Partners Elevator Program), and NED/consulting work
- The ROI on recent work has been so good I am embarrassed to take any credit for it
- Grow Your Digital Agency has been #1 best-selling book for digital agencies
Three outcomes of your work with current clients
- Clients hit Escape Velocity: increased hourly rates, utilisation, fees, profitability, and business valuation (eg sell additional £298k adwords spend pm, revenue up 91%, net profit up 94%, staff numbers up 73%)
- Clients run the agency they want to run so that they can live the life they want to live
- Increased confidence in decision-making and the future of the agency
Two things your clients would say about you and your work
- “He tells you things how they are, he gives a crap”
- “Results-focused and free of business school BS”
One sentence to remember you by
- “Helps you run the agency you really want to run.”