In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon is a regular contributor to the industry press and events, and is also author of the book Back to Basics. He documents his experiences from 15+ years working performance-first campaigns to some of the UK & world’s leading brands.
Simon gives his insight into the agency world and how to market a digital agency in 2022.
Robert and Simon discuss:
Back to Basics: 21 ways to increase marketing performance and success – Simons new book
Partnering with specialists
Running an agency – why are you doing it?
Why there is no silver bullet for growing an agency
Entrepreneurial Mindset – why it agency owners loose it over time
Utilising video for performance and engagement
Simon’s insight into the future agency model
This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!
To download a free copy of Simon’s book Back to Basics, click here.