Christmas 2018: Sometimes There’s More Than Growing to Sell

Most Digital Agency Owners are building their agencies to sell… or so it may seem. This festive season we have a different story to tell. We are are meeting an increasing number of Agency Owners that are building to keep.

Digital Agencies are a bit like snowflakes, no two are exactly the same. Here are some of the different types:

Global Giant – Focused on one thing, becoming the biggest and best in the world

Vanilla Flavoured – Slow growth, low risk, picking off the low-hanging fruit

Eco Warrior – Small to medium sized, carbon neutral offices, giving 10% profits to charity

Tasmanian Devil – Fast growth, build as quickly as you can, sell and move on to the next project.

And then there are the curators of change. A new breed of Digital Agency. Lead by owners that aren’t just focused on huge profits. They want a work/life balance. They say no to clients. They create a positive work environment. They want to make a difference. They are the change makers, building a more sustainable future.

 

So here’s our Christmas story. A story about triumph and being brave… great things can come from fighting off the vultures. We hope you enjoy it!

 

 

If you liked this story, you’ll love this book:

Bo Burlingham  – Small Giants: Companies That Choose to Be Great Instead of Big