Many agency owner-directors, managing directors and CEOs question the very fabric of their business and why they as individuals do what they do. There seem to be more and more people searching for answers, if only to validate that what they currently do is ticking all the right boxes.
They are looking to create far more of a well-rounded business recognising the need to create balance as well as a sustainable future. This requires an understanding of the bigger picture as well as its component parts. It seems that it is no longer just about the profit and the ROI but now there is a desire to create a more complete business that it is more satisfying and rewarding to own and run.
The owner-director may have been duped into parting with their own hard-earned cash in the past; the last thing they need right now is another guru with a magic wand.
While a dramatic transformation, a radical revolution in how one does business may sound exciting (re-stimulating the passion and excitement of the old days), the wise owner-directors realise that what they probably need is a more delicate and evolutionary approach to growing and developing the business. The quest for explosive sales results is replaced with a desire to achieve sustainable growing profit.
The owner-director is very different from the smaller, owner-manager. They have too much to lose (the nice car, home and holidays that come with painstakingly nurturing and growing a business) and they are no fools.
What they are looking for is far more considered support from people who have a mix of: been-there-done-it expertise, grey-haired wisdom, background credibility and the ability to communicate and assist. At this point in the business, one is looking for support in the long game, recognising the benefit of consistent and constant improvements (3% here and 4% there) that will create an engine for growth.
That’s why I created GYDA Initiative. Let’s share the love. Let’s connect with our peers. And let’s find ways to grow our agencies that actually work and actually mean something.