GYDA Initiative Talks – Alex Langshur

In this episode Robert Craven talks with Alex Langshur, founder and co-CEO of Cardinal Path, an award-winning consultancy that leverages data and advanced analytics.

Alex works closely with Google, including being instrumental in the creation of the Google Partners Elevator Program and the Google Partners Podcast.

He is a keynote speaker, writer and tutor of digital marketing optimisation. In this podcast he shares his knowledge of the digital agency world.

Robert and Alex discuss:

• Alex’s five ‘non-bromide’ key things to managing an agency for growth
• How to mindfully steer into conflict and turn this into a superpower
• The role, value and benefits of having the right partners (and dangers too)
• Using the Greiner curve to predict your future
• “I either win or I learn. I never lose”: following Nelson Mandela’s advice after an unsuccessful pitch:
• Why you can’t scale without systems, and the value they deliver
• The criticality of managing yourself (you can’t manage others if you can’t manage yourself)
• Why when something is emotionally satisfying, it’s probably bad for business
• Persistent effort, consistently applied = results
• The two critical numbers you need if you are thinking of selling your agency