In this episode of GYDA Talks, Robert talks to John Readman. John has just set up disruptive Marketing Agency, Modo25, after having recently exited Summit following the sale to TCC Global. He was also previously responsible for the global growth of Search Laboratory and with a healthy 20+ years in the digital, marketing, advertising and technology space the time came for a new venture…
Why Modo25? John believes there is a gap in the market for giving brands a different source of marketing. Currently, you have two options; enlist an agency or do it in-house. Johns solution — introduce a third (and highly innovative) option, supported in-housing. Seriosuly innovative stuff!
Robert and John discuss:
What ‘supported in-housing’ exactly means
How the ‘supported in-housing’ process and strategy works for clients
What Modo25 offers that disrupts the existing market
The launch of John’s new forecasting platform, Bosco
What’s next for John and the future of being a market disruptor