In this episode of GYDA Talks, Robert talks to Paul Barnes . Paul is Founder and Managing Director of MAP, the UK’s leading accountancy firm and outsourced finance function exclusively for digital creative agencies.
They talk about:
Being underwhelmed by the accountancy arena.
Identifying the niche.
Accountants missing a trick and not adding value.
Working with agencies.
Standing out in a busy market.
Being an agency partner.
Strategy and why it’s so important.
KPIs and Dashboards.
Profitability and what metrics are actually important.