Paul Barnes is Founder and Managing Director of MAP, the UK’s leading accountancy firm and outsourced finance function exclusively for digital creative agencies.
Paul will be talking to our Agency Leaders at the GYDA Summit about Measuring the Numbers that Matter. Agency owners often get tied up in knots trying to figure out what good financial performance looks like and what they should be measuring. Each agency should have its own game plan and the KPIs that matter are those that tell you how well you are measuring against that plan. Paul will explain the habits, processes and reports that the most successful agencies adopt to achieve consistently positive results.
Everyone is talking about dashboards. It seems to be the latest buzzword for agencies but although the idea of having live, relevant information in your view is solid, the implementation is not so easy.
Paul is an entrepreneur first, an accountant second. He has not only successfully set up and run MAP, he is also co-founder of GoProposal, a transparent pricing and proposal software application for accountants around the world; and co-founder of the Bulletproof Agency Network, a network for digital creative agencies providing events and content on how to grow a sustainable and thriving agency.
He also regularly speaks on the topics of pricing, profitability, financial reporting and building best practice finance systems exclusively for agencies.