In this GYDA Talks, Robert interviews Anton Shulke of SEMrush. A mathematician by education, Anton is now head of influencer marketing at SEMrush and the brains behind all of their informative webinars.
Robert and Anton discuss:
Background, Anton’s history
Webinars – live or recorded
Experts as ambassadors
Core audience growth as the KPI
How to create awareness
35% attendance the stadrad metric; half that for paid traffic
It is a long game
How to differentiate your webinar
Quieter over COVID but now it is business as usual
The most popular topics: SEO audience, local SEO and experts
How does influence marketing differ from traditional marketing?