In this GYDA Talks, Robert interviews Geoff Ramm. Geoff is an expert in Customer Service / Experience and Marketing. He is creator and author of Celebrity Service. He’s challenged and inspired audiences across 43 countries to create award-winning ideas to outperform the competition. Geoff’s clients include, Emirates, Warner Brothers & McDonalds. FORBES called him…. ‘A Game Changer’.
Robert and Geoff discuss:
Service – how would you service change if Brad or Angelina was coming in to see you?
Isn’t Celebrity Service just about B2C?
Everyone says, “Go the extra mile and exceed expectations”
Put the Celebrity Service into every touchpoint and then the gap will be filled, and no-one could compete with the experience
The great accountant
Commoditised business need to out-market out-content and out-serve the competition
Customer experience doesn’t start with a P so isn’t part of the 7 Ps
Celebrity Service starts with the culture – examples of getting it into the business
Do you have the happiest workplace? Ask your people what they want and give it to them
Authentic? it needs to be personalised – deliver internal experience