In this GYDA Talks, Robert talks to Jason Barnard. Jason is an author, speaker and consultant on all things digital marketing. His specialist subject is Brand SERPs (what appears when someone googles your name). He teaches Brand SERP optimisation to students at Kalicube.pro. He also hosts a marketing podcast, where the smartest people in marketing talk to Jason about subjects they know inside out. The conversations are always interesting, always intelligent and always fun!
Over 2 decades of experience in digital marketing: he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).
The Brand SERP Guy
Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013…
Conclusion: Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand… in any industry 🙂
Jason challenges some basic assumptions about the best use of our time and why we should focus on Brand SERPs – ignore them at your peril. Here’s why…
What are you known for?
What are you doing right now?
Aren’t Brand SERPs a bit niche?
Why do you think agencies often overlook the Knowledge Graph?
What are agencies missing by not tracking Brand SERPs?
Isn’t managing your Brand SERP just really simple SEO?
What’s next for you?
Your recommendations/pearls of wisdom, golden nuggets.