VIDEO: 45:48 mins
AUTHOR: Robert Craven and Lucy Hall
In this GYDA Talks Robert talks to Lucy Hall from Avviso Media. Lucy is a speaker and educator on Digital marketing. She is a director of Avviso Media, a digital , social and content marketing agency. Lucy also runs the three day media marketing festival and digital media awards, Social Day.
Lucy is one of the UK’s most influential female leaders. Robert spends 45 minutes getting to the heart of this wonder woman’s success!
Robert and Lucy discuss:
Intro to Lucy and her history
Social Day, Avviso Media and Awards
New Business – Hunting or Farming?
Why do people buy from you?
Is there a secret sauce for agencies?
Resilience – a balancing act
Biggest challenges of running an agency
Long term challenges
Lucy’s advice for other agency owners
This interview was recorded prior to the COVID-19 outbreak.