In this hour long interview, Robert talks to Simon Jacobson of Microsoft. Simon is the UK Business lead at Microsoft and has had a diverse career working in agencies, consultancies and platforms which has given him an amazing insight into the world of search.
In the interview Robert and Simon discuss the state of play with agencies right now, during the COVID crisis, plus much more!
Robert and Simon discuss:
The early agency response to Covid-19
What are the good agencies doing?
The future of the economy and the advertising market
What’s holding agencies back?
How to get close to Microsoft Advertising
Smaller is better
Agencies becoming more commercial in their contracting with advertisers
There are opportunities in the right places
Simon’s advice for agency leaders
This is a bitesize version of the full hour-long interview. To watch the rest visit GYDA Member Hub.
This interview was recorded on 19/5/20. Opinions and views are personal and that of the interviewee and not of any company that they are associated with.