Watch Podcast: The Value-Perception Gap The Value-Perception Gap: Why Clients Leave and What To Do About It. With author, speaker and disruptor Robert Craven. “Too many accounting & financial firms think that their solution is what the customer wants. People don’t buy what you do,.. they buy what you do does for THEM.” Scroll to the bottom of this link. it’s Podcast 67, July 17th. Listen here.