• Vision: Become the go-to agency for the UK’s Top 100 vet practices
• Mission: £2m turnover, 20 staff, 20% Net Profit, 20 clients
Next you map out the Hows.
How are you going to achieve these objectives? Here you can simplify your numerous objectives under a limited number of Hows.
Finally, give a heading to each of the coming quarters, eg:
Q1 Right people in right desks
Q2 Growing the fan base
Q3 Right first time: nailing the processes and systems
Q4 Nailing it for Christmas
Boom – there is your one-page business plan.
This needs to come out at the start of every board meeting and can be a simple reminder of the context of everything else. After all, this is what we are trying to achieve. Everything we do should feed into the block plan. And, if not, why not?
Next, you can apply the same thinking to each quarter.
Q1 gets its own page.
We know that the heading for Q1 is ‘Right people in right desks’ (see above).
Focus on the Hows – using the same or similar headings that suit your strategy.
And so on for Q2, Q3, Q4.
Do you have a simple, easy-to-understand business plan?
One that everyone understands and knows?
One that helps everyone to understand what their role in the business is?